The Yellow Army have produced an array of badges, scarves, car stickers and key rings, that will go on sale across the stadium on Saturday as United welcome Burton Albion.
All profits will go towards helping the Oxford United Youth and Community Trust and supporting to improve the match-day atmosphere.
Captain Jake Wright said: “The Yellow Army has been right behind us all season and we’re proud they’re backing the club in this way, the new stuff look fantastic.
“I’m sure any money made from this venture will be of great help to the club.”
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